News

vb snap shot

Vacationers are loving their timeshares!   The U.S. timeshare industry enjoyed a sixth straight year of steady growth in 2015, according to the State of the Vacation Timeshare Industry: United States Study 2016 Edition, conducted by Ernst & Young for the ARDA International Foundation. Here are a few of the highlights from the research:

When comparing 2015 to 2014:

  • Sales volume increased by nine percent, to $8.6 billion, the second largest increase since the recession and a 9% increase over last year.
  • There are 1,547 timeshare resorts in the United States, representing about 200,720 units.
  • The average sales price was $22,240.
  • Occupancy increased two percent, up to almost 80 percent, compared to a 661 percent hotel occupancy rate.

There were some other interesting facts to note as well:

  • 70% all timeshare units are two bedrooms or more. An average one-bedroom unit is 700 square feet; an average two-bedroom unit is 1,180 square feet and an average three-bedroom unit is 1,660 square feet—compared to the average hotel room size of 350 square feet.
  • Beach resorts are the most common type of resort.
  • Theme park resorts have the highest occupancy.
  • Florida has the most resorts—24% of the national total.
  • Nevada has the largest average resort size—230 units on average.
  • Hawaii has the highest occupancy rate for a region, at 86.7%.

For more details, check out our infographic and to learn more about vacationing with timeshare, go to www.VacationBetter.org.

CONTACTS:

Peter Roth, ARDA
202-207-1156, proth@arda.org

Christy Moran, Weber Merritt
703-299-2602, cmoran@webermerritt.com

New Infographic Shows Timeshare Vacation as ‘World of Options’

WASHINGTON – December 7, 2015 – A new infographic from the American Resort Development Association (ARDA) shows that experiencing a timeshare vacation is about vacationing on your terms.  The graphic depicts the endless options of choosing when you want, where you want and how you want to vacation as the differentiating value of timeshare vacations.

According to research commissioned by the ARDA International Foundation over the past decade surveying owners why they value their timeshare, respondents consistently cite the flexibility of product types and global locations as a resounding benefit of ownership.  “Everyone wants to vacation on their own terms,” said ARDA’s president and CEO Howard Nusbaum.  “But it’s the flexibility and variety of ownership options that timeshare lets you truly create a vacation experience based on how you like to travel.”

Timeshare vacations mean there are endless possibilities:

  • More than 5,300 timeshare resorts located in 100 countries to choose from.
  • Destinations everywhere – from the beach or desert, to the mountains or country, to urban cities.
  • New places to explore, revisit favorite spots, or reconnect with loved ones.
  • A vacation experience with luxury resort accommodations and the comforts of home with elbow space for everyone to relax.

For more information and to learn why timeshare vacations make for better vacations, visit www.VacationBetter.org.

________________________________________________________________________

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.

Peter Roth, ARDA
202-207-1156, proth@arda.org

Christy Moran, Weber Merritt
703-299-2602, cmoran@webermerritt.com

New infographic depicts timeshare vacation as recipe for happiness

WASHINGTON – September 15, 2015 – If a picture is worth a thousand words, then a new infographic from the American Resort Development Association (ARDA) showing the lasting benefits a vacation has on one’s health and life should leave an impression beyond the length of your next trip.  The graphic also shows the long-term savings of $18,160 over 18 years of vacationing with timeshare, compared to an average hotel vacation over the same time period—as an additional metric of measuring vacation value.

Over the past decade, metrics for evaluating the value of vacationing have evolved as research continues to show the positive effects of vacation on health, wellness, job performance, relationships and lifestyle.  “There is finally a large body of evidence that supports why taking time away from the stresses of daily life and spending time creating memories with family and loved ones is good for you,” said ARDA’s president and CEO Howard Nusbaum.

For instance, the on-going Framingham Heart Study, found that men who didn’t take a vacation for several years were 30 percent more likely to have heart attacks compared to men who did take time off.  And women who took a vacation only once every six years or less were almost eight times more likely to develop coronary heart disease or have a heart attack compared to women who vacationed at least twice a year.

Further research from the Harvard Business Review analyzed the effects an engaged brain has on job performance and that to be truly engaged at work, your brain needs periodic breaks to gain fresh perspective and energy.

And approximately 169 million Americans still did not take all of their earned vacations days last year—a sure recipe for burnout, as the infographic shows!

To underscore the inherent value of vacations, the timeshare industry promotes taking regular time off with loved ones and family.  Having the space to spread out but privacy to unwind is what makes vacation ownership the antidote to burnout—plus, you have thousands of resort-options all over the world.  “Vacation ownership guarantees that you will vacation at least once a year and ensures you take future vacations – all at a substantial savings over regular hotel vacations,” said Nusbaum.  “Timeshare owners tend to think of vacationing as a necessity not a luxury, as a recipe for happiness.  How do you place a value on that?”

For more information and to learn why timeshare vacations make for better vacations, visit www.VacationBetter.org.

________________________________________________________________________

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.

Peter Roth, ARDA
202-207-1156, proth@arda.org

Christy Moran, Weber Merritt
703-299-2602, cmoran@webermerritt.com

Do Timeshares Lead to More Frequent, Happier Vacations?
Survey Shows That Respondents Believe So

WASHINGTON – June 15, 2015 – A recent survey of over 1,000 vacationers conducted for the American Resort Development Association (ARDA) by research group Leger shows that an impressive one third of timeshare owners took four or more vacations in the last three years, compared to only 18 percent of non-owners.  And vacationers that have taken more than four vacations in the past three years are more likely to be traveling with family and friends.

“When the cover story in Time Magazine asks ‘Who Killed the Summer Vacation,’ our answer has to be ‘it sure wasn’t the timeshare owner’,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA).  “Not only do timeshare owners vacation more, they also experience a happier, more relaxing vacation time, usually spent with their loved ones—which we all know is tough to come by with today’s hectic lifestyles.”

Happiness in a vacation can be measured through seven distinct vacation lifecycle phases, from planning the vacation to the first day all the way to the afterglow that the vacation leaves when it’s over.  In each of the seven phases, timeshare owners expressed higher satisfaction than those who do not own a timeshare.

Nusbaum continues, “The ease of planning, spacious accommodations, and the ability to choose resorts all over the world all lead to a better overall vacation experience for timeshare owners.”

When it comes to making plans for a future vacation, respondents were asked which aspect of vacation would be the most critical for them.  Forty-five percent of timeshare owners cite “relaxation” as the most important.  The timeshare owners’ relaxation comes from the ease of planning their vacation, knowing that it is pre-paid as well as the wide variety of destinations and the roomy accommodations.

For more information and to learn why timeshare vacations make for better vacations, visit www.VacationBetter.org.

________________________________________________________________________

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.

On January 1, 2015, millions of Americans will be saying goodbye to the hard-earned vacation days they didn’t use in 2014—to the tune of 169 million days! Make sure that in 2015, you’re not one of them.

American workers permanently lose 169 million days of earned PTO each year, according to an Oxford Survey from the U.S. Travel Association. The same survey found that despite earning an average of 21 days of PTO each year, Americans only use 77 percent of that time, forfeiting 4.9 days. The result has a negative effect on workers (higher stress levels), employers (liability of unused PTO) and family (less quality time).

Considering these statistics, it’s safe to assume that many of us fell into a “too little, too late” category as we reflect on time spent with our families in 2014. But it’s not too late for next year!

And isn’t this what New Year’s Resolutions are all about?

As many families gather together for the end-of-year festivities, it is the perfect time to plan out next year’s vacation. Here are a few tips to get you started:

  • Timing is everything: discuss what time of year works best for everyone. School calendars, work projects and other commitments are usually known in advance—plan around these!
  • Plan in advance: with plenty of notice, you can ensure that your work is covered and time-off is approved well in advance.
  • Paying for it: many people prolong vacation because they can’t afford it, however you are more likely to find cost savings when you plan in advance. Take it from timeshare owners—since their vacations are pre-paid, they are more likely to use all of their time off!
  • Planning: Try something new—a new location or a new type of vacation! Many people aren’t aware that you can rent a timeshare, which could be a great way to experience one before purchase. See for yourself the difference between a timeshare and the traditional hotel stay — have all the space you need for a family of any size.

Make a commitment to use all your vacation and spend time making memories with your family. After all, you’ve earned it.

CONTACTS: Peter Roth, ARDA
202-207-1156, proth@arda.org

Christy Moran, Weber Merritt
703-299-2602, cmoran@webermerritt.com

Timeshare Owners Enjoy More Sex on Vacation

Survey Uncovers Reasons Why

WASHINGTON – December 3, 2014 – A recent survey of vacationers conducted by research group, Leger, on behalf of the ARDA International Foundation (AIF) takes a peek into whether or not couples are rekindling their romantic spark while on vacation.  While time away may conjure up thoughts of greater intimacy, the survey found that more than half of the respondents were in fact not having more sex.  The primary reason for this is lack of privacy (60 percent). The one exception was the timeshare owner—71 percent claim to have more sex with their partner while on vacation (versus 31 percent of non-owners).

“When people are vacationing with the family, they often stay together in one hotel room, and that makes it pretty difficult to celebrate the intimate, romantic part of a relationship,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA). “Our owners don’t face this challenge, as one of the benefits of timeshare is the space it offers—separate bedrooms and plenty of private areas.  Timeshare owners love that they can create memories with their families/children and also have the space for romance while on vacation…the best of both worlds!”

When asked what would raise their intimacy levels while on vacation, a romantic setting/new environment was the number one reason cited (31 percent), while 29  percent felt that separate accommodations and greater privacy would enhance their experience.

Timeshare resorts are located in some of the most beautiful locations in the world, from exotic Hawaii to romantic Europe, and all places in between. For more on why timeshare vacations make for better—and sexier—vacations, visit www.VacationBetter.org.

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.

The ARDA International Foundation (AIF) is the timeshare industry’s leading source for market intelligence and career advancement resources. AIF, a 501(c) (3) organization, serves to enhance knowledge for the public and industry through its comprehensive timeshare research studies, and aims to enrich careers through ongoing training, learning and development. For more information, visit www.arda.org/foundation.

 

Peter Roth, ARDA
202-207-1156, proth@arda.org

Christy Moran, Weber Merritt
703-299-2602, cmoran@webermerritt.com

Today’s Timeshare Owner More Diverse, Younger

42% of New Owners Are African American or Hispanic; 10 Years Younger

WASHINGTON, November 4, 2014 – The timeshare industry has returned to growth mode, in part due to the influx of a new type of owner—one that will help to continue the trajectory of the industry.  According to the newly released Shared Vacation Ownership Study from the ARDA International Foundation (AIF), these new owners are younger, have higher incomes than current owners and represent a more culturally diverse cross-section of U.S. households.

“We’re excited not only about the fact that sales are up in our industry but also about why they are up,” says Howard Nusbaum, president and CEO of ARDA.  “While existing owners continue to enjoy the lifestyle and purchase more timeshare, it’s the new owners that are responsible for the majority of qualified new sales.”

The profile of the new owner has changed.  They are nearly 10 years younger than typical timeshare owners.  Thirty-nine percent are Gen Xers and thirty percent are Millennials, with the median age of thirty-nine.  Forty-two percent are African American or Hispanic.   They are also highly educated, with seventy-two percent being college graduates and twenty-three percent of those having graduate degrees.

Their median household income is $94,800 and they have plenty of disposable income—forty-seven percent of new owners made just a single payment to cover their purchase and fifty-seven percent spent $10,000 or more on their timeshare. In terms of financial commitment, the new timeshare owner values the long-term vacation savings and flexibility timeshare provides: thirty-six percent purchased timeshare to save money on future vacations and thirty-one percent bought for the flexibility the product offers.

The new owners are also savvy consumers, with seventy-five percent having had some form of interaction with a timeshare resort before purchasing.  Forty-four percent initially stayed at the resort where they bought as a guest of another owner and forty-two percent experienced timeshare vacations through renting first.  Thirty-five percent attended multiple sales presentations before buying.

And overall ownership has increased: U.S. households that own a timeshare rose from 7.2 percent in 2012 to 7.9 percent today, with the purchase price having risen to an average of nearly $20,000.  Among overall timeshare owners, timeshare vacations are fairly evenly spread between summer, fall and spring and forty percent are as likely to travel under 500 miles as they are to travel 1,000 miles or more (43%).  Seventy-five percent of owners vacationed at a timeshare resort while sixteen percent converted their timeshare to a different type of vacation or vacation-related purchase (cruises, airline tickets, car rentals, hotel stays etc.).

The report was conducted by HSR Associates and commissioned by the ARDA International Foundation.  For more details, see ARDA’s “Today’s Timeshare Owners: They’re Changing” infographic and for a copy of the full study, visit www.arda.org/foundation.

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate.

The ARDA International Foundation (AIF) is the timeshare industry’s leading source for market intelligence and career advancement resources. AIF, a 501(c) (3) organization, serves to enhance knowledge for the public and industry through its comprehensive timeshare research studies, and aims to enrich careers through ongoing training, learning and development. For more information, visit www.arda.org/foundation.

Nearly 475,000 People Employed; $23.6 Billion in Total Income

WASHINGTON, August 6, 2014 – The U.S timeshare industry contributed an estimated $68.7 billion in consumer and business spending to the national economy in 2013, according to a study conducted by Ernst & Young for the American Resort Development Association (ARDA). That includes a total of 473,000 jobs with $23.6 billion in income.

“Timeshare makes a huge impact on local economies throughout the country,” says Howard Nusbaum, president and CEO of ARDA. “This industry fuels the economy through jobs, spending by vacationers, and taxes – and we are proud of this significant contribution.”

The impact of the timeshare industry on the U.S. economy extends beyond timeshare resorts, including the economic impacts of sales and marketing offices, corporate operations, the construction of new resorts, the renovation of existing resorts, and the significant impact of expenditures of vacationers during timeshare stays. This study estimates the comprehensive private and public sector benefits generated by the timeshare industry.

Combined direct, indirect, and fiscal impacts in 2013 by the U.S. timeshare industry included $68.7 billion in consumer and business spending, 473,000 full- and part-time jobs, $23.6 billion in salaries and wages, and $8.5 billion in tax revenue.

Spending by timeshare owners and guests during timeshare stays was estimated at $10 billion in 2013. About $2.1 billion was spent on-site at resorts, while $7.9 billion was spent off-site in the communities where the timeshare resorts are located.

In addition to private sector benefits, the timeshare industry contributes significantly more federal, state, and local tax revenue per employee than the average industry, totaling $8.5 billion in 2013.

The report was conducted by Ernst & Young and commissioned by the American Resort Development Association (ARDA) International Foundation. For more details, see ARDA’s “Timeshare Industry Fuels the U.S. Economy” infographic and for a copy of the full Economic Impact Study, visit www.arda.org/foundation.

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.

 

The American Resort Development Association Provides “Time for Togetherness” Tips and Techniques

WASHINGTON, July 29, 2014 – Honoring the long tradition of connecting far-flung families during the summer months, the American Resort Development Association (ARDA) offers “how-to” travel options to help make family reunions fun, affordable and stress-free. “Take Time for Togetherness” is an ARDA initiative that provides suggested reunion activities, location ideas and success tips.

Family reunions continue to grow in importance and according to a June 2014 AAA survey, many travelers will use the summer vacation months to bond with extended family members—with more than one-third (36 percent) planning to take a multi-generational trip in the next 12 months. But traveling with large groups of all different ages can be a challenge, as everyone has different interests and ideas of what they like to do on vacation.

“Family reunions have become more than a picnic in the park—people want to spend quality time with their extended families,” said Howard Nusbaum, ARDA president and CEO. “From spacious accommodations to activities for everyone, many travelers are turning to timeshare products as great vacation options for family reunions. Timeshare continues to provide an experience for large families to be together, while still having some personal space.”

For family reunion planning tips, see our “Take Time for Togetherness” Guide (PDF) which provides travelers with event planning tips—including managing invitations, selecting a location, ice-breaker games, decorations and ways to stay in touch all year long. The helpful hints are available on ARDA’s consumer website, www.vacationbetter.org.

Everyone deserves not just a vacation but a better vacation—especially when it’s a family reunion.

________________________________________________________________________

The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.

Have something to say?

We want your voice to sound. Tell us about your experience with timeshares. Good or bad, we want you to help clear things up and give people the information they need to make an educated decision.

Fill out the form and submit your post.