Take a Peek Into a Timeshare…

New Video Gives Travel-Lovers a Taste of Timeshare

January 11, 2011

WASHINGTON, January 11, 2011 – For consumers unfamiliar with timeshare stays or for those who think a timeshare resort is just like a traditional hotel room, the American Resort Development Association (ARDA) released a video that captures the essence of a timeshare vacation and a look into the modern amenities that the product offers. Without leaving home or sitting through a sales presentation, curious travelers can clearly see what the benefits of timeshare are through the two-minute video.

Spacious accommodations, beautiful locations and the comforts of home are the most cited reasons for purchasing a timeshare. Over seven million U.S. households have embraced this way to travel precisely because of these benefits and take advantage each year of the 5,000 timeshare resorts in 100 countries around the world.

“This video is intended to provide consumers with a clear visual of the qualities, amenities and offerings of timeshare products,” said Howard Nusbaum, ARDA president and CEO. “A picture speaks a thousand words and we hope this video entices people to test the waters and see what they’ve been missing.”

Many timeshare resorts offer rental and promotional packages for those that want to move from a virtual look to a real one. To learn more about timeshare vacations, please visit www.VacationBetter.org. The video may also be viewed at www.youtube.com/ARDAtimeshare.

About ARDA:
The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit www.arda.org or ARDA’s consumer website at www.VacationBetter.org.

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